When planning on engaging your audiences during a persuasive message asked yourself these questions:
- Who is my audience?
- What are my audience members’ needs?
- What do I want them to do?
- How might they resist?
- Are there alternative Positions I need to examine?
- What does the decision maker consider to be the most important issue?
- How might the organization’s culture influence my strategy
Persuasion is not manipulating your audiences to get them to do what; it is joining up with them to help them get what they want. Understanding the message is important because you are asking them to make a decision or take some kind of action.
Successful persuasion requires close attention to all four aspects of organizing your information:
- Define your main idea
- Limit your scope
- Choose the direct or indirect approach
- Group your points in a meaningful way
Persuasive messages are often unexpected or even unwelcome, so the “you” attitude is crucial.
Positive language usually happens naturally with persuasive messages because you’re promoting an idea or a product that you believe has benefits for your audience.
Demonstrating an understanding of and respect for cultural differences is crucial to persuasion.
Sometimes the objective of persuasive messages is simply to encourage people to consider a new idea. Your two main goals are to:
- Gain credibility
- Make your readers believe that helping you will indeed help solve a significant problem
You can improve your credibility in persuasive messages by:
- Using simple language
- Supporting your message with facts
- Identifying your sources
- Establishing common ground
- Being objective
- Displaying your good intentions
- Avoid the “hard sell
Persuasive business messages comprise a broad and diverse category, with audiences that range from a single person in your own department to government agencies, investors, business partners, community leaders, and other external groups.
One of the best known is the AIDA model
The AIDA model is a useful approach for many persuasive messages which organizes your presentation into four phases:
- Attention
- Interest
- Desire
- Action
There are two limitations to the AIDA approach
- It essentially talks at the audiences, not with them
- It focuses on one-time events not long-term relationships
It is tailor made for using the indirect approach, allowing you to save you main idea for the action phase
- Even powerful persuasive messages can encounter resistance from the audience, so make sure to present both sides of an issue when you expect to encounter string resistance.
In order to write persuasive messages, you must:
- Gain attention
- Build interest
- Increase desire
- Motivate action
Persuasive video to buy into buy in to this Nike soccer team?
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