With so many Electronic Media options for brief messages it is important to choose the right kind of medium for your message. Some ways to create messages are through
- Social networks and user-generated content sites such as Facebook, Twitter, Flicker and You Tube provides a variety of communication tools, including feedback, comments and person profiles.
- Email, Most companies used emails to communicated within the organization
- Instant messaging, text messaging
- Blogs,
- Pod casts,
- Online video
When creating content for social media here is a few tips to keep in mind
- Remember that it’s a conversation, not a lecture or sales pitch,
- Write informally but no carelessly,
- Create concise, specific, and informative headlines,
- Get involved and stay involved,
- If you need to promote something, do to indirectly,
- Be transparent and honest.
http://www.power-house.com/pdf_downloads/Marketing_electronic_media_Successfully.pdf
The three stop process for successful email are, planning email messages, writing email messages, and lastly completing email messages.
Text messages and instant messages can be an asset and some ways of making them effective are, phone based text messaging is fast and portable but not yet as versatile as computer based IM. IM offers many benefits such as rapid response, low cost, ability to mimic conversations, and wide availability. But some risks are computer viruses, network infiltration and the possibility that sensitive messages might be intercepted by outsiders.
Adapting the Three Step Process for Successful IM, Planning instant messages, writing instant messages and completing instant messages
Blogging is a continuing way of sharing information with an online audience. The three step to be a successful blogger is to always be aware of the audience, they are the ones that you want to satisfy. Always write with a purpose and not just write to fill space. People will not read an article with no relevance to anything, and lastly scope. Cover a subject area that is broad enough to offer discussion.
If you want your audience to respond you need to understanding the business application of blogging.
- project management and tem communication
- company news
- customer support
- public relations and media relations
- recruiting
- company news
- customer support
- public relations and media relations
- recruiting
- policy and issue discussions
- crisis communication
- market research
- brainstorming
- viral marketing
- email replacement
- news syndication
- community building
Below is a video on media communications and information
http://www.youtube.com/watch?v=SJkW5URfw4k
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